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NWRLD isn’t just a brand — it’s a movement.

Built from the streets of Hull, designed for those who carve their own path. Every collection tells a story — of resilience, independence, and a refusal to follow trends. We’re not here to fit in. We’re here to redefine what streetwear culture means in the UK.

PATHFINDERS PROJECT - A NWRLD CREATION.

Pathfinders is a series dedicated to the ones doing it their own way — the fighters, artists, DJs, athletes, and creators shaping the new culture.

Each drop, each collaboration, is built to represent that energy.

No blueprint. No limits. Just your own path.

THE PEOPLE BEHIND NWRLD

Designed in Hull. Inspired by everywhere.

Founded by Matt Meddings, NWRLD is more than a clothing label — it’s a story of turning vision into movement. From late-night ideas to real-world collaborations, every design is rooted in authenticity.

ON THE GROUND

Launch Party — 24th October, Nano UK, Hull.

NWRLD returns to the streets that built it. Limited drops, live sets, and the official PATHFINDERS release.

WE START WHERE THEIR ROADS DISAPPEAR

We move different.

Every piece we drop is crafted with purpose — heavy materials, clean designs, and a mindset that represents loyalty, drive, and originality.

Some impressive numbers

  • 2

    Years in the making

  • 2000+

    Social following

  • 50+

    Original designs

  • 5+

    Projects & Drops

Testimonials

  • “Grabbed the black NWRLD tracksuit for the launch and honestly, the quality surprised me. Heavyweight feel, clean fit, you can tell it’s made properly. Been repping it around Hull and already had people asking where it’s from. Feels good to wear something that’s actually local and not just another big brand copy.”5/5 Lewis R., Hull, UK
  • “I ordered the grey oversized hoodie and joggers and it came super quick. The packaging and little touches were class, even got a card about the launch party. The fit’s perfect, proper comfy but still looks hard. You can tell these guys care about every detail.”5/5 Amber Johnson, Manchester, UK
  • “Been following NWRLD since the early drops and you can really see the growth. The new collection feels next level, proper streetwear quality without the mad price tag. You can tell it’s built by people who actually live the lifestyle. Definitely one of the cleanest UK brands coming up right now.”5/5 Jayden M., London, UK

The Faces Behind NWRLD

NWRLD isn’t built by a corporate board — it’s built by real people with a shared vision.
Every piece, every post, every project is powered by a small team that lives and breathes this lifestyle.
We’re not designers in suits — we’re creators from the same streets we represent.
From concept to creation, everything we do is rooted in authenticity, ambition, and loyalty.
  • Matthew Meddings

    Founder and designer

  • Arthur Dias Da Costa

    Designer

  • Debbs Williamson

    Social Media Admin

  • Katy Meddings

    Events Manager

Swipe to see our new model for the BondiBoys collection!

<h2>Swipe to see our new model for the BondiBoys collection!</h2> <h2>Swipe to see our new model for the BondiBoys collection!</h2>
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